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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Under Promise, Over Deliver
Description: Under Promise, Over Deliver Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In fundraising, the startup founder should underpromise and overdeliver to the investor. Here are some key areas to apply this: Forecasting.  Most founders overpromise and underdeliver on their sales forecast. Instead of over-promising on the revenue results, forecast a lower number and then show how you exceeded the forecast. Planning. Most founders overpromise on their progress in building products. Instead of overpromising, set a less aggressive goal and show the investor how you are ahead of pl...