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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Use Framing in Your Pitch
Description: How To Use Framing in Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching investors, framing can be used to position the startup as a successful business. Framing is how you structure your message to shape how your audience perceives it. It can be used to generate credibility and overcome objections. Start with a problem statement and a compelling solution. Position the team as credible and trustworthy. Articulate the benefits of the solution throughout the pitch. Show how it aligns with the goals of the...