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Podcast: Retail Remix
Episode: Pacsun’s Formula for Relevance: Youth Culture + Co-Creation
Description: Legacy brands from the Y2K era are back — but the smartest ones aren’t just trading on nostalgia, they’re reinventing themselves for today’s digital-native youth.Pacsun is the poster child for this kind of strategic reinvention, and in this episode of Retail Remix the brand’s Chief Merchandising Officer, Richard Cox, unpacks how the company is doing it. From activations at music festivals and college football games to its new Youth Advisory Council, Pacsun is co-creating its future alongside the very customers it serves. Listen in to hear:Why Pacsun’s resurgence is...