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Podcast: Ninja Selling Podcast
Episode: Avoiding the 'Winner's Curse' with the Buyer Process
Description: Today marks the second installment in Matt and Garrett's series focusing on buyers in which they look at one of the possible reasons for such a high percentage of deals falling out these days – the dreaded 'Winner's Curse'. It is a very real phenomenon which is covered in Ninja installations, and seems to be more prevalent in the current market, so the timing is perfect to take a look at both the curse, and the way to avoid it, in today's episode.  Matt and Garrett begin by explaining what the curse is, and the important rol...