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Podcast: How I Do Content
Episode: 220. What 20+ Content Audits Revealed: The Biggest Mistakes Costing Sales (Part 2)
Description: Welcome back to Part Two of this special mini-series on the How I Do Content Podcast.Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits.And in doing these audits, I noticed two big mistakes that kept popping up.In Part One, I shared the first big mistake – no urgency. So if you missed that one, definitely go back and listen, because creating urgency in your content is one of the most important shifts you can make in Q4.LISTEN...