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Podcast: ABV Chicago Craft Beer Podcast
Episode: Too Many SKUs
Description: There is a ridiculous amount of options for the Chicagoland beer buyer, but that won't stop five more established breweries from carving out some shelf space! We try five beers from these new arrivals to try and determine how they will play to the Chicagoland consumer - and some are going to be hard to overlook. We also try to be a beaming light of beer positivity despite our cynical proclivities, talk at length about the proper definition of a New England IPA, discuss the power of the mixed six pack advantage, and play a game called Know Your...