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Podcast: M&A Science
Episode: Challenges of Go-To-Market Integration
Description: Massimo Malizia, Director of Corporate Development Integration at Cisco Systems More often than not, M&A involves go-to-market integration. After all, companies are bought to achieve revenue synergies in new markets. Getting the GTM integration just right should be a top priority. In this episode of the M&A Science Podcast, Massimo Malizia, Director of Corporate Development Integration at Cisco Systems, talks about the challenges of go-to-market integration and how to make it more successful. Liked today's episode? Unlock over 50 courses taught by top-tier M&A practitioners by joining the M&A Science A...