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Podcast: The Mindtools L&D Podcast
Episode: Sales enablement
Description: In some ways, sales enablement has the ultimate success metric - increased sales! So why is sales training so often a 'hard sell' for L&D? In this week's episode of The Mind Tools L&D Podcast, Ross D and Owen are joined by Anderson Hirst, Consulting Director at Kojo Academy, to discuss: the difference between sales training and sales enablement why sales training is so often seen as distinct from other training efforts how to measure the impact of sales training what good sales training looks like advice for small and medium-sized businesses looking to d...