Want to create an interactive transcript for this episode?
Podcast: The Mindtools L&D Podcast
Episode: Discovering 'Jobs To Be Done'
Description: 'Jobs To Be Done' (JTBD) is a framework that can be used to define consumer needs and identify how to meet them. In this week's Mind Tools L&D Podcast, Ross G and Owen are joined by aNewSpring's Ger Driesen to explore how this can be applied to learning design. We discuss: what 'Jobs To Be Done' is examples of Jobs To Be Done how to apply this framework to your learning design challenges. Show notes Jobs to be Done, by Anthony W. Ulwick, is available as a free e-book at: jobs-to-be-done-book.comÂ