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Podcast: The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episode: The Relationship of Sales Data & Marketing Data with Lyndsay Clements
Description: As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?   In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients.  In this episode of the podcast, we talk about: Lyndsay's quarterly approach to editorial calendar planning Which marketing metrics relate to the different pieces of the funnel Why Lyndsay joined the mentorship program and how that's changed her busine...