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Podcast: The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episode: Mastering Marketing Metrics with Natasha Vorompiova
Description: If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you're not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what's not working, and so much more! In this podcast episode, we share: Why metrics matter in social media 3 Key areas of the customer journey: awareness, engagement, buying decisions Advice digging into the data...