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Podcast: The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episode: The Power of Brand Strategy with Amanda Shuman
Description: Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again!  In this podcast episode, we share: What to consider when creating your brand strategy How to translate your brand identity into social media con...