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Podcast: Big Questions with Cal Fussman
Episode: Life is Good: Turning Optimism into a Hundred-Million Dollar Business
Description: Cal touches on the story of two brothers from Needham, Massachusetts, Bert and Johnny Jacobs, who converted their eternal optimism into a t-shirt business that is now a burgeoning company which provides assistance to a million children every year. It wasn't easy at the start. The brothers spent five years driving around the country in a van trying to sell their t-shirts -- with little success. After five years they had a combined $78 between them. But then the smiling face of a character they called Jake next to the words Life Is Good sold 48 t-shirts in 45 minutes. And they...