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Podcast: Can't Stop the Growth
Episode: Adapting for Success: Strategies to Thrive, Part 1 with Bill Rossell and Alicia Johnston
Description: Navigating the evolving landscape of home service industries, Bill Rossell and Alicia Johnston bring their combined expertise to the latest episode of "Can't Stop the Growth" CAMP Digital series with host Megan Bedford. With over a quarter-century of industry wisdom, Bill, CEO of LB Capital, delves into the transformation from print Yellow Pages to digital dominance, emphasizing a customer-first approach. As a seasoned coaching manager from Nexstar Network, Alicia advocates for strategic marketing planning up to six months ahead for SEO and quarterly flexibility. Together, they unpack the "four c's" - cash, collections, collaboration, and coaching - that are k...