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Podcast: HVAC School - For Techs, By Techs
Episode: Preventing and Overcoming Price Objections - Short #96
Description: In this short podcast episode, Bryan explains how you can prevent and overcome price objections in your HVAC business. You can prevent price objections by avoiding the "budget" reputation. If your company establishes itself as a "budget" or "cheap" company, you will attract coupon-clipper customers. Coupon-clippers can be difficult to work with because of how cost-conscious they are. Customers who aren't looking for a deal will be less likely to object to pricing. You also don't want to shy away from money conversations with friends or family members. Once you get your business model and...