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Podcast: Roadmap to Referrals
Episode: Ep #281: Automation, Personalization and Referrals
Description: Personalization vs. Automation: which is the key to successful referrals? Spoiler alert -- it's not a versus thing at all. It's about finding the perfect balance between the two. In this episode, I'll explain how to achieve this balance and why it's crucial for building a referable business. If you're struggling to identify your existing referral sources, I've got you covered. I'll provide you with a template that will help you easily identify who has been referring you or has the potential to refer you, so be sure to listen in to find out how...