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Podcast: Roadmap to Referrals
Episode: Ep #218: Business Development Series: Vitamin or Medicine?
Description: What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I'll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned! Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about the economy going into...