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Podcast: Roadmap to Referrals
Episode: Ep #215: Business Development Series: The Buyer's Journey
Description: No matter what industry you're in or what kind of business you are running, it's important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer's journey is, what this will entail and how to make sure you're making it as easy as possible for your prospects to purchase from you. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/215