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Podcast: Roadmap to Referrals
Episode: #141: Breaking Down Layer #2 of Your Referral Strategy
Description: In a previous episode I broke down the first layer of your referral strategy... how to receive more referrals from your existing referral sources. In this episode, we look at layer 2... how to turn clients and contacts into referrals sources. Most of us will need to know how to turn the people we wish would refer us into actual referral sources. We call this layer - layer #2 - the potential referral source layer. You can download the visual to show you how all 6 layers of your referral strategy fit together on the show notes page at www.stac...