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Podcast: Measure Success Podcast
Episode: How to use both outcome and process goals to reach success, with strength and conditioning coach Bill Maxwell
Description: So many business owners fall into the trap of focusing only on the end outcome: are sales up or down, did the product sell or not sell, are we profitable? But in reality, we should be focused on measuring the stepping stones along the way that they can control: sales leads collected, on time delivery, managing discretionary expenses, etc. In this, business is much like sports. Focusing solely on the end outcome (did you win or lose?) can only get you so far. You also need to focus on what you're doing in the lead-up...