Want to create an interactive transcript for this episode?
Podcast: Fitt Insider
Episode: 190. Kari Saitowitz, Chief Marketing & Creative Officer of New York Sports Club
Description: Today, I'm joined by Kari Saitowitz, chief marketing & creative officer of New York Sports Club and founder of Fhitting Room. After founding and operating NYC-based boutique HIIT and functional fitness studio Fhitting Room, Kari joined New York Sports Club upon its acquisition of her brand in late 2022. Now, she's merging Fhitting Room's programming while working to redefine the health club experience. In this episode, we discuss the evolution of boutique fitness, Kari explains the club-in-club concept that led to Fhitting Room's acquisition, and we talk about how demand for strength training and functional workouts is...