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Podcast: Uncensored CMO
Episode: The behavioural hacks that create $Billion brands - Richard Shotton
Description: Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the worldâs most iconic brands. From Guinnessâ 119.5 second pour to Red Bullâs unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Deathâs success, and how humour, jingles, and even âconcrete expressionsâ can help brands stick in our minds.Timestamps:00:00 - Start01:07 - Why Richard is launching a new book02:54 - Why Guinness takes 119.5 seconds to pour0...