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Podcast: The Employee Advocacy & Influence Podcast
Episode: How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson
Description: Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence.In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employee content thrives over overly polished corporate messages.Learn practical strategies for senior marketers, employer brand leads, and social media managers to ignite influence, drive B2B social...