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Podcast: Sweathead, A Strategy Podcast
Episode: How Would You Sell IKEA To Architects? - Live Strategy with Ana Ε koriΔ
Description: Over on Instagram, we often do strategy together. I'll ask for suggestions of brands and audiences. Then we'll run through some simple exercises to arrive at a Four Points.Β
It's playful and it tries to shine a light on the messiness of our work. Sometimes, we get somewhere worth getting but, often, we don't. And that's okay.
A few days ago, Minal Jadeja gave us the challenge of selling IKEA to architects. We assumed that this was an issue for IKEA. We didn't have research to work with. But, over 24 hours, we landed on a s...