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Podcast: The Produce Moms Podcast
Episode: Out With The Old, In With The New: Branded Varieties Bring New Takes On The Apple Category With Vince Lopes, SVP of Sales and Marketing, Chris Willett, VP of Sales and Operations, and Cecilia Flores Paez, Head of Marketing at T&G Global - North America
Description: "[The branding] is a callout to help the consumer remember the apple when they go to the store and pick it up" Vince Lopes (25:51 - 25:58) While there are a hefty amount of different apple varieties available on the market right now, many are being taken out due to lack of consumer preference. This gives companies like T&G the opportunity to create new variations on an old favorite. At the forefront of the Envy and Jazz apples, T&G is looking to make them stand out above the rest. ...