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Podcast: Future of Fitness
Episode: Fixing the Affiliate Model - Craig Patterson, CEO of MadLab
Description: After earning his Mechanical Engineering degree, working for two Fortune 100 companies in business development, starting a Green Building Design Firm from scratch and selling it, Patty decided to try his hand in the fitness industry. Patterson was a true pioneer in the early years of Crossfit - so early that when in Vancouver, Glassman slept in Patty's bed and Patty took the couch. Greg was Patty's mentor from 2004-2011 and has dedicated his life to professionalizing the fitness industry so coaches and owners can make the same living as engineers. Patty is the CEO of...