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Podcast: Pocket Sized Pep Talks
Episode: Sales Isnât the Enemy; Itâs the Answer
Description: Some people still donât understand the true value of a well-trained salesperson, but when one of the largest banks in the country doesnât get it, thatâs really disappointing. . A slick ad, a bold new cafĂ© concept, and then a tagline that undercuts the very profession designed to protect customers from costly mistakes does not sit well with me!.
In this quick, five-minute Pocket Sized Pep Talk, Iâll unpack why Capital Oneâs âReady to help you; not sell youâ message is more harmful than helpful. Youâll hear why dismissing sales isnât just a branding misstep; itâs a dan...