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Podcast: The Logistics of Logistics
Episode: Make Heroes, Make Money with Steve Elwell
Description: Make Heroes, Make Money with Steve Elwell Joe Lynch and Steve Elwell discuss the concept of "make heroes, make money," which relates to making customers and prospective customers the hero. Many salespeople and companies forget this principle and position themselves as the hero. Customers don't want to be shown up by an outside company saving the day. They would rather be seen as the hero who picked a great partner to assist them in saving the day. About Steve Elwell Steve Elwell is the Founder of iDev Partners, which is a business consultancy focused on turnaround, growth...