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Podcast: The Logistics of Logistics
Episode: Why Marketing is Your Best Salesperson with Jim Bierfeldt
Description: [01:01] Tell us a little bit about you and your company. My company is Logistics Marketing Advisors. I started it in 2004 and we're located in Connecticut. We help logistics businesses improve their marketing to drive revenue and profits. I'm born and raised in New York and got my master's degree at Fordham University. In the late 80s and early 90s, I worked for a large advertising and public relations agency. One of our clients was a logistics company, and they hired me away to run their marketing. [03:59] Let's talk a little bit about the problems we see in...