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Podcast: Omni Talk Retail
Episode: What Will You Do When E-Commerce No Longer Requires A Website? | Ask An Expert
Description: Are you ready for commerce without websites? In this Omni Talk Expert Series conversation, hosts Chris Walton and Anne Mezzenga sit down with Jon Cleaver (CTO, Sportshoes.com) and Malte Ubl (CTO, Vercel) to explore how composable architecture and AI are reshaping retail's future.
Jon shares the inside story of Sportshoes.com's aggressive 7-month website transformation... moving from a frustrating monolithic system to a flexible, composable stack. Malte reveals how modern infrastructure makes it possible to scale from zero to 100,000 compute instances instantly, and why retailers must think API-first to survive the agentic commerce revolution.
Key topics covered:
• Why composable co...