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Podcast: Your Intended Message
Episode: Make Your Messages Stick with Brain Glue: James I Bond
Description: Why Logic Doesn’t Sell — and What to Do Instead
Brain Glue: Why Emotion Beats Logic in Business Communication
Episode 276 (James is bases in LA, California)
In this Conversation we Explore:
Why the emotional brain makes 90% of our decisions
How rhyme, rhythm, and repetition make ideas memorable
The secret power of metaphors and analogies in persuasion
What “Brain Glue” is and how to apply it in marketing and leadership
Why logic kills sales and how to reframe your message emotionally
The psychology behind successful brand names an...