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Podcast: Beyond the Image Podcast
Episode: 7 Ways to Get More Clients
Description: I believe there are two camps of marketing. There's the reactive marketing camp; "if you build it, they will come." The primary tenants of reactive marketing are hope and prayer. It's the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO. The other marketing camp is proactive. It's about setting a strategy that is filled with specific tactics that approaches your target audience where they are and gives them a reason to enter into your ecosystem. The o...