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Podcast: The Positively West Virginia Podcast
Episode: The Custard Stand: Marketing Campaigns for Restaurants
Description: Dee and Angie Cowger continued a family tradition and opened The Custard Stand in 1991 as a take-out dairy bar in Webster Springs, West Virginia. The Cowgers used a century-old recipe created by Angie's grandfather as the chili for the hot dogs. For more than a decade, customers repeatedly asked where they could buy Custard Stand Hot Dog Chili. In 2003, the Cowgers, who are long-time entrepreneurs, converted the three-bay car wash behind the restaurant into a USDA-approved production facility and launched Custard Stand Food Products, their second business. In February 2016, the Cowgers pitched the hot dog c...