Want to create an interactive transcript for this episode?
Podcast: The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Episode: 592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
Description: This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Â Key discussion points include: The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives. How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented. Practical approaches for using generative AI, including persona-building and campaign analysis, without l...