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Podcast: The Content Cocktail Hour
Episode: Modern Day Marketers #2: Writing for people and not machines
Description:
On the second episode of the Modern-day Marketer Miniseries, Jonathan and Brett talk about writing for people, not machines. It’s perfectly fine to have an SEO strategy, but it’s more important to ensure the content you publish is actually useful and valuable for real humans to read and appreciate. Additionally, there needs to be a solid distribution strategy in order to reach the right audience. 0:00 Intro 1:02 Episode begins 4:00 AI and content marketing 7:32 B2B buying cycle 9:24 Marketing budgets 13:20 Content strategy 16:30 Marketers with journalism experience 20:00 Get leaders on board with chance ...