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Podcast: Scratch: CMO Interviews
Episode: Inside Salesforce’s Marketing Machine: CMO Ariel Kelman on AI, Data, and the Future of Marketing
Description: In this episode of Scratch, Ariel Kelman, President & CMO of Salesforce, shows how a category leader can still think like a challenger through the power of education, not persuasion. Education beats persuasion when you make community the flywheel: by pairing product truth with peer proof through events like Dreamforce, Trailhead, and forums, so customers learn how to win with your product (not just why it’s great). That mindset turns advocacy into momentum.But teaching only lands if the tech actually works in the flow of “work”, so Ariel’s rule is being able to put data before d...