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Podcast: Unofficial Partner Podcast
Episode: UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
Description: We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. A live recording featuring industry professionals from across the sport sponsorship marketplace, who came together in front of an invited VIP audience to ask some big questions as sport's role as a marketing platform for brands.Taking part were:Hosting the event was Charlotte Thomson, founder of The One10 Collective and formerly head of women's football at Copa90.Joining Charlotte on stage were Charlie Dundas (GSIQ), Rebecca Martin (Barclays/ESA), an...