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Podcast: The Colin McEnroe Show
Episode: A tribute to cereal: Kid tested, mother approved
Description: We once did a show about beer jingles, which is a great example of how a product becomes a culture. Cereal as a culture, is off the charts. There’s the box, there’s the prize, there’s the character, there’s the jingles, there’s the commercials. Most of us can probably sing some jingles and discuss favorite cereal personae from our childhoods, which makes it kind of weird when marketing experts tell us that cereal consumption is in decline. Who are we without cereal. It has been a staple of the American breakfast since Dr. John Kello...