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Podcast: Keep Optimising
Episode: Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better
Description: Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles.Dive in:[06:05] Yotpo Challenges Klaviyo in eCommerce[08:17] Feedback and Strategy Issues Uncovered[12:30] Black Friday Preparation Timeline[16:14] Pre-Black Friday Preparation Urgency[17:05] Black Friday: Capturing Customer Insights[22:51] Email Marketing Insights with Rich[23:35] Insider Tips from Rich!Mystery Shop Your Own Website...