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Podcast: Corporate Competitor Podcast
Episode: Lokai Founder and CEO Steven Izen Says, "Don't Cut Corners."
Description: Ep. 61: Cornell track and field shaped this entrepreneur. Â Lokai's brand of beaded bracelets has become a phenomenon sold in 5,000 locations in 170 countries. The bracelets each contain a droplet of mud from the Dead Sea and water from Mount Everest to represent the highs and lows of earth and of life. Steven paid his dues going "door-to-door" around New York City, trying to get stores to display his bracelets, and was rejected 95 percent of the time. Eventually, his hard work (and his discovery by celebrities like Justin Bieber, Cam Newton, and Blake Lively) helped the company turn the c...