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Podcast: Music Studio Startup: Helping music teachers thrive as entrepreneurs
Episode: 015 - Joel Pierson on Branding and Business Models for Music Book Publishing
Description: Dr. Joel Pierson, founder of Sadsap Music and creator of the "You Suck at Piano" series, gives us an honest, behind-the-scenes look at how he raised $85,000 in his first Kickstarter campaign. Joel tells us about the thought process behind setting a good Kickstarter budget, what it was like working with a PR firm, how crazy expensive international shipping can be, and some of the other surprises that came up along the way. He also talks about his experience trying to get a publisher, being turned down, and then being pursued by a publisher after the...