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Podcast: Franchise Today
Episode: The Founder’s Dilemma: Shelly Sun on Scaling, Exiting, and Starting Again
Description: "This week, Shelly Sun Berkowitz, founder ofBrightStarCare, joins host Stan Friedman for a deeply personal and inspiring conversation about the intersection of franchising, family, and female entrepreneurship. Shelly’s journey was born out of her personal need to find care for her grandmother. Shelly’s decision to expand BrightStar through franchising came later though, and began with a spark — watching her mother-in-law invest in a Choice Hotels franchise. The passion to help families with care andthe franchise spark ignited a career that would lead to one of the most respected senior care brands in America. But during COVID, she found h...