Want to create an interactive transcript for this episode?
Podcast: Messy Business - with Libby Langley
Episode: #154 Has Your Audience Friend Zoned You?
Description: You know that awkward moment when you realise people love your content, open every email, and tell you you’re brilliant — but they still don’t buy? Yep, that’s the business friend zone. In this episode, I’m unpacking why that happens, what it really means, and how to shift from being “nice to have” to being seen as essential.I share my own experience of building a business full of trust but not enough urgency, and why the classic know, like, trust model is missing a crucial fourth step — buy. We’ll talk about how people-pleasing, soft messaging, an...