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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook
Description: Did you know that elephants don't really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don't eat peanuts in the wild. They are not even part of a typical diet for captive elephants.
But what's easier to remember? The number 70247, or an elephant eating peanut butter? As humans, we tend to remember visuals and stories easier than numbers, but when you think of a 747 with an 02 on the tail, it's...