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Podcast: TIQUE Talks: The Business Podcast for Travel Advisors
Episode: 155. Hot Take: Trade Shows
Description:
In the Niche community, a member recently asked how to prepare for ILTM, and it sparked a bigger conversation: how do you really prepare for trade shows, and which ones are actually worth it? This week’s Hot Take dives into all things trade shows and how to make the most of them. Robin and Jennifer discuss why niche-specific events often bring the best ROI, how ego and confidence both play a role in attending, and why you should align shows with your true business focus. From prep tips like reviewing supplier lists and packing smart, to etiquette advice on...