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Podcast: The Country Sport Breakfast
Episode: CSB - Paul Quickenden - Swyftx
Description: Millions of dollars in funding is set to be invested in the country’s sporting codes following the inking of a multi-year deal that marks New Zealand’s first cryptocurrency sponsorship of a professional sports team. Under a new agreement, Swyftx will invest hundreds of thousands of dollars in sponsoring the One NZ Warriors. The deal is the first to be announced in a planned multimillion-dollar spend over the next two years to support the New Zealand sports sector. Globally, sponsorship of sports teams and venue infrastructure is a multibillion-dollar business. The international sports sponsorship mark...