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Podcast: Sports Cards Live
Episode: Inside Upper Deck: Checklists, Costs, and Creating the Next Big Insert
Description: Part 3 shifts from chat-fueled fireworks to a nuts-and-bolts look at how modern hockey cards get made. We dig into why players sometimes miss checklists, how budget and foiling choices shape designs, balancing beloved inserts (Jambalaya, Platinum Portraits) against over-saturation, and what it takes to engineer the “next PMG.” We also touch on PWHL product plans and why thoughtful innovation matters more than ever.
Highlights
Live-room energy: 200+ in chat, quick nods to a Marc-André Fleury “swan song” moment and a Barkov knee news blip
What companies can actually do for collectors: concrete, collector-first thinking from the...