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Podcast: The Cheer Biz Podcast
Episode: The Growth of Canadian Cheer: Nick Verburg’s Journey
Description: In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Nick Verburg, co-founder of Vision Cheer Company in Winnipeg, Manitoba and Vice President of Cheer Canada. Nick shares how Vision Cheer grew from a small garage space during the pandemic into a thriving nonprofit gym with more than 300 athletes and a flagship Worlds-level program.
You’ll hear about the challenges of growing cheer in Canada, the benefits of running a nonprofit structure, and the strategies that helped Vision Cheer achieve nearly 99% athlete retention. Nick also explains how focusing on athlete experience, community involvement, an...