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Podcast: The Smart Marketer Podcast
Episode: Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works
Description: Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works Episode Description Everyone's talking about creative volume but more doesn't always mean better. In this honest, behind-the-scenes conversation, Molly Pittman and Smart Marketer's Creative Director Ben Bennett unpack the current state of paid creative in a post-Andromeda world. From team leadership to what Meta is really optimizing for, this is the high-level conversation marketers need right now. "You're never going to put the wrong image in front of the right person and get a conversion." – Ben Bennett You'll learn why more as...