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Podcast: It's No Fluke
Episode: E249 How Giant Spoon Revved Up a "Driven" Campaign Starring TimothƩe Chalamet for Lucid Motors
Description: If youĀ havenāt seen the ad just yet, āDrivenā kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nomineeĀ James MangoldĀ (A Complete Unknown,Ā Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute ādirectorās cut.ā Akerho āAKā Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors, where heās redefining what it means to build a premium brand in the EV space. Known for blending creativity, c...